Thursday, July 5, 2007


Victoria's Secret and Fergie host second annual World's Largest Pajama Party

by Anthonia Akitunde

Victoria's Secret -- a brand synonymous with all things sexy -- is bringing one hot fantasy to reality this summer. On July 13, Victoria's Secret's PINK line is throwing a pajama party at Charter One Pavilion for PINK clad ladies and the fellas who love them.

The store's PINK line (a collection of lingerie, accessories, sleep and loungewear) was launched in 2004 and targets college-aged women who are "outgoing, fun and [have] an eye for fashion," explains Sara Tervo, a Victoria's Secret PINK representative. PINK hopes to appeal to these same women's love of "PJ parties and spending time with their friends" with their second annual World's Largest Pajama Party. Last year's party was held in New York, drawing more than 3,000 people, and this year's party promises to be even larger with an expected crowd of 5,000. PINK had to move from its original location at North Avenue Beach to Charter One Pavilion to accommodate the extra guests. The venue will also be "transformed to reflect the look and feel of the PINK brand with oversized stuffed dogs, pink blankets and bleachers, [and] a photo booth," Tervo says.

Maybe the extra 2,000 people caught wind of who would be performing. Fergie will help host the party as well as perform later in the evening. (Before making it big with the Black Eyed Peas and her own solo debut, Fergie was a member of the popular '90s all-girl group Wild Orchid and the voice of Sally and Lucy in the Charlie Brown cartoon series -- so she knows a thing or two about getting down with the ladies.) The pajama party will also have special guest DJ AM spinning.

Music won't be the only treat for the guests who make it to the party, according to Trevo. "Girls who wear PINK will get freebies," she says. "Attendees can shop exclusive merchandise, including a limited-edition T-shirt, at our pop-up store, socialize with her friends, and dance the night away."

Chapter One Pavilion (1300 S. Lynn White) July 13; capacity is limited and entrance is on a first-come, first-serve basis. Download tickets at